Google has done a good job giving you the option to hone in on product-specific info while including top-level info all on the same view. You can use this Google Analytics Health Check in order to easily understand what is missing from your current configuration. It also shows average page load time by device category: desktop, tablet, and mobile. 11) The Next Ad’s Facebook Campaign Dashboard, Data Source: Facebook Ads (via Supermetrics). Examples include product views, add to cart, checkouts, and quantity that is purchased. This dashboard allows you to analyze 4 different data sources. Since this template gives a wide overview of Facebook campaigns it is certainly not as in-depth as other eCommerce specific templates for eCommerce website managers, however, it is difficult to find good Facebook templates that are geared towards eCommerce so we have included it. What’s impressive about this dashboard is that Canonicalized has broken down the answer into a dashboard that is not only easy to understand but also easy to integrate. For example, say you notice that most of your sessions are from the United States, but your USA page load times are slower than any other place. The template also shows data on product views and add to carts. Step 2: You will be presented with various options. This dashboard is good for eCommerce businesses that want to keep their finger on the pulse and if something seems off, such as sales, they can instantly take action and get to the bottom of things. It means that you may have to refresh the data source frequently to get new data into your dashboard. This could indicate content or technical problems. In this post, we take a look at the best eCommerce Data Studio Templates from across the web. Now that the data has been loaded in Data Studio, we can create a table that shows the various metrics for the products. You will certainly need to combine this with other dashboards to get a fuller picture of site performance, View Template: https://datastudio.google.com/u/0/reporting/0B2-rNcnRS4x5UG50LTBMT0E4aXM/page/nQN. It allows them to see data at both a macro level (continents, countries, aggregated page load times and sessions) as well as a micro level, such as page load time by page. Step 4: Click the chart and move to the properties window shown on the right side of the screen. Your job will be to focus on key business needs and perform insightful analysis using BI tools. They want to increase the proportion of people moving through each stage as much as possible. Follow these steps to add a bar chart: Step 1: Click the “Add a chart” button from the toolbar. For example, you may find that customers abandon their carts when they are prompted to create an account to checkout. But, if you want to integrate data from multiple sources before analysis, try Hevo. If you are interested in sales and shopping behavior you have most of the info you need here including a funnel. A 7-slide Dashboard that includes almost everything about your Google Search Console data in all available dimensions such as search queries, locations, devices. Data is a critical component for understanding the health of a business. View Template: https://datastudio.google.com/u/0/reporting/1hSOTY3Ea_fMmdylPu5ZVxow4-YkvCDYK. How many people are converting, and how does their conversion vary by landing page and source/medium? You can pull meaningful insights from your paid ad activity by segmenting your data per channel, location and age group. Step 5: By default, the bars come slanting horizontally. In this article, you have learned about the importance of having a Google Data Studio dashboard for your online store and how to create a Google Data Studio Ecommerce dashboard. Examples of such tools include line charts, bar charts, and Google Maps. The Enhanced Ecommerce Funnel Template, 6. All Rights Reserved. You can contribute any number of in-depth posts on all things data. https://datastudio.google.com/u/0/reporting/0B-7yurpNRXouUzNibGNsYlBzT2s/page/kKrB, https://datastudio.google.com/u/0/reporting/0B2-rNcnRS4x5UG50LTBMT0E4aXM/page/nQN, https://datastudio.google.com/u/0/reporting/1lK4qQV1orRoyd1s_mYeNt-Mbye4f40YT/page/sfjO, https://datastudio.google.com/u/0/reporting/1arhrkUyjC8IJM2fYK_52AUTxZuZyuKbu/page/5Bws, https://datastudiotemplates.com/product/enhanced-ecommerce-dashboard/, http://datastudio.google.com/reporting/310e1265-b8e9-4bb8-9cd9-0b3d67145ed4, https://datastudio.google.com/u/0/reporting/1hSOTY3Ea_fMmdylPu5ZVxow4-YkvCDYK, https://datastudio.google.com/u/0/reporting/1mqTA-aptRwBcxpFUeZZ66CcPHhOTUVK6/page/VgD, How to Build a Custom Data Studio Dashboard, Why your agency should switch to Google Data Studio. The Google Merchandise Store Report is developed by Google. Follow the steps given below to add a line chart: Step 2: Choose the “Line chart” from the line section. In this post, we take a look at the best eCommerce Data Studio Templates from across the web. Your email address will not be published. However, you may encounter a challenge when you need to get real-time data from your online store to Data Studio. 1. The dashboard shows you the percentage of users who pass through your sales funnel, ultimately making that buying decision. This dashboard presents some behavior metrics and helps you to discover and analyze user pain points when it comes to UX. If you are looking to see how each page performs, there is a table that shows each page along with sessions, average page load time, and average server response time. View Template: https://datastudio.google.com/u/0/reporting/1mqTA-aptRwBcxpFUeZZ66CcPHhOTUVK6/page/VgD. It shows all sessions, then sessions with product views, then sessions with add to cart, then sessions with checkout and finally, sessions with ka-ching! This dashboard includes all the important dimensions and metrics such as sessions, product add to carts, revenue, cart-to-detail rate as both an aggregate and per product or medium basis. You can use this dashboard in order to track the data of your Facebook Campaigns in one place. You can easily view the sales trend over time, the best selling products and brands, the shopping funnel drop outs / conversions, and the revenue breakdown by channels and devices. This design allows the dashboard to stand out and provide strong insights to the user. The following steps can help you to add a geo map on your dashboard: Step 3: Drag and click inside the dashboard to insert the geo map. It also gives insights into Channels and Devices as a bonus. Data Studio provides you with different tools to visualize your data. The top part of the template provides a number of intuitive filters that are great to use and can also easily be combined. Hevo is a reliable, secure, and consistent ETL solution. Original Post | Data Source: Search Console. It shows the basket-to-detail rate, buy-to-detail rate, brand performance, product performance, channel performance, and device performance. The Ecommerce Speed Dashboard 13) Google Search Console Performance Dashboard. Many digital marketing platforms are easily connected to Data Studio. Follow the steps given below: Step 1: Open the following URL on your web browser here. Since eCommerce business are setup to track revenue and transactions, this data can be pushed through to Data Studio seamlessly. You can consider giving customers a guest checkout option. These are powerful insights that can make a huge difference in the amount of revenue that a company generates. You can use these 9+ free Data Studio templates in order to automate your reporting and get actionable insights about your overall digital activity. Hevo is a No-code Data Pipeline. All this info is jam-packed onto 1 page, which can make it slightly overwhelming at first glance. Tip: If you want to drill down your queries by brand / non brand, you can check this post. The template connects to four different data sources: GA, Google Ads, Search Console and Facebook Ads. As an eCommerce businesses you probably deal with mountains of data on a daily basis. We also liked the clean design of the dashboard. Where do visitors come from? Step 8: In the next window, click the “CREATE REPORT” button located at the top right corner of the screen. There are many great templates available for Google Data Studio. We think they have done well to incorporate key information from the key traffic sources. You can get useful insights about your website speed performance combined with different dimensions such as device, operating system, browser, date & time, location and visit type. The dashboard aims to answer key questions in a clear way: How much revenue are we getting? The geo map will be generated as shown below: The concentration of the blue color differentiates the amount of revenue generated from product sales in different countries. Login using your Google account. The table will then be updated to include the dimensions and the metrics as shown below: We can now add a bar chart that shows the various metrics for the products. When running an eCommerce store, you need to know how it is performing. If you want to connect to Google Analytics, choose the “Google Analytics” connector. Home > The Best eCommerce Data Studio Templates for 2020, Latest templates, insights & research delivered to your inbox. Step 3: You will be taken to the “Reports” page of Data Studio which looks as follows: Step 4: Click the “+ Create” button located on the top left corner of the screen. Step 4: Move to the properties panel shown on the right side of the screen to set the metric and the dimension for the geo map. If you haven’t experienced the peace of mind that comes from a custom-built dashboard that was designed just for you, Google Sheets and Data Studio may seem like rivals at first glance, but the truth is that both excel at, As a digital agency, you’re going to be dealing with a lot of different data sources in your day to, The Best eCommerce Data Studio Templates for 2020, 3. Original Post | Data Source: Google Analytics, Google Ads, Facebook, Search Console. Integrate your data from multiple sources and visualize it in Google Data Studio easily. You can dissect your eCommerce data through a plethora of filters and date ranges. You have created your line chart as shown below: To know the amount of revenue that is generated from each country, you can use a geo map. How do you find your tone of voice if you’re a B2B? The dashboard has six pages: overview (live data), audience breakdown (the who), creative breakdown (the why), funnel overview (the when), and campaign level. The attention to detail on this dashboard is high and it’s the key reason we have included it in this review. What are the demographics of our customers? On the summary page, the template breaks down your Facebook data by cost and impressions, clicks, and purchases. The Enhanced eCommerce template is tailored for eCommerce businesses that have set up enhanced eCommerce tracking on Google Analytics. It also has a table that breaks down your campaigns by objective, the amount spent, revenue, results, cost per result, impressions, and ROAS. The template is well designed and has a good selection of KPIs. Click the “STYLE” button on the properties window. This template can help you monitor the revenue of your Ecommerce in one place and compare it to the previous period. The chart will be added to the dashboard as shown below: We can add a line chart that shows the relationship between the number of views on an item and the amount of revenue that is generated. View Template: https://datastudiotemplates.com/product/enhanced-ecommerce-dashboard/. What is striking about this template is the design it provides. Google Data Studio allows you to streamline your reporting process to save time and give your colleagues the right data at the right time. By using this template you can track the Organic Search KPIs over time along with the volume of indexed pages and queries on Google. However, on closer inspection it really packs a lot of punch and is a great dashboard. Step 6: Choose the dimensions and metrics for the chart from the “DATA” tab of the properties window.
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