The segment is usually the urban population with enough buying power for purchasing Apple products. Positioning process Segmentation Identify variables that allow one to segment the market Targeting Evaluate the attractiveness of each segment and choose a target segment positioning Identify positioning concepts for each target segment select the best & communicate it Copyright © 2018 Heart of Codes — Escapade WordPress theme by, Understanding Apple’s Segmentation, Targeting, and Positioning, the market segmentation and target are clearly defined as. The world’s 2nd most valuable brand with a brand valuation of  $146+ billion, Apple over the past many years have created a niche that no other product in its category has been able to achieve. Targeting is when the company decides on which target customer segment they want to go after, which they think will be profitable for them. The report also comprises discussions of Apple business strategy, ecosystem and addresses issues of corporate social responsibility. We can say that the apple market is wealthier, more educated and older than the rest of the cell phone users as the company offers premium service. Positioning refers to the selection of the marketing mix that is the most suitable for the target customer segment. Segmentation, targeting, positioning in the Marketing strategy of Apple iPhone – Apple is a famous multinational technology company in the world. Behavior: Hardcore loyalists  – Once an Apple user, always an apple user!. Apple segmentation, targeting and positioning represents the core of its marketing efforts. 1 Segmentation, Targeting &Positioning of Apple 2. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. The usage of mediums to promote their messaging also plays an important role in positioning Apple. In market segmentation you are forming customer personas that suit the best for your brand. Targeting is when the company decides on which target customer segment they want to go after, which they think will be profitable for them.. For Apple, the market segmentation and target are clearly defined as . ... to as market segmentation and is an integral part of marketing strategy, discussed in Chapter 5. Apple has always come up with innovative technology and improved designs and this, in turn, has led them to have a strong command in the market and ask premium prices for their products. It generally uses lifestyle segmentation as Apple is the most premium brand out there. Your email address will not be published. These customer groups become very loyal to a brand and hardly change their brand. 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