A simple declarative sentence. But for our purposes, we’re simply going to define a sentence as the smallest unit of reading that contains meaning. After the technical explanation, the closing line returns back to the reader by explaining what it means for the reader to have a better display. Do you think your words of marketing wisdom are applicable in this scenario? The omission of the subject can also lead to confusion about who the real actor is…which is why the passive voice is so often used in law and politics. Interesting read Henneke. Michelle Russell (who spontaneously learned to read before she was four and hasn’t stopped since) has been a freelance proofreader, copy editor, and general wordsmith for over two decades. Most people don’t know there’s a huge chance of failure, so they spend months or even years creating a blog that has zero chance of succeeding. Coming from an academic background, I was really struggling with the writing aspect. Even though readers prefer to get information on a topic, if it is plain boring information, nobody cares. Don’t show off your intelligence. P.S. I’ve been stuck. With over 300k subscribers and 4 million readers, Smart Blogger is one of the world's largest websites dedicated to writing and blogging. Don’t impress your readers with undulating sentences. A sentence must simultaneously do two things: Imagine your sentences as links in a chain. Change the subject of a sentence. to move from information to teaching, and from abstract to concrete how-to. I do. In a nutshell, sentences act as cohesive bundles of words that make sense together, and that can be threaded together to tell an informational or entertaining story. Your write ups are like a cool breeze after a tiring day. So shake it up. Rest your hand on the screen, write from any angle. One is to work on your transitions (and, but, or, since, therefore, etc.) Engineering sites are usually very bland and their content makes you drowse. Presently a revealing thought flashed through Tom’s mind, and he exclaimed: You can definitely improve at sentence-writing. You might want to complement these tips with this article about writing emails: https://www.enchantingmarketing.com/how-to-write-persuasive-emails/. Making me hungry…. that should be in the body of the paper, Restates the thesis and is usually painfully short, Written when the writer can’t think of anything else to say. I do really thank you for the support to my dreams for writing . If you haven’t covered the topic yet, please consider the topic for your upcoming blog. Don’t brag about your command of words originating from Greek and Latin. Virginia Woolf. Or for a brisker, snappier feeling, take a look at the opening of this Smart Blogger post: Want to know the big problem with blogging? Subject. And that means focusing less on sentence fragments, independent clauses, comma splices, run-on sentences, etc. The ability to write good sentences. That’s fine. http://www.readabilityformulas.com/gunning-fog-readability-formula.php, Yep. Hopefully with a bit of spunk! And buy from you? I am a true detractor of text in general, maybe because of my profession, but if it isn’t almost self explicative, we have a problem. (Books exchanged the hands. The passive voice isn’t technically incorrect—it’s just a weaker way to express a thought. I’ve learned a ton by studying their copy. Return to the theme or themes in the introduction, If you begin by describing a scenario, you can end with the same scenario as proof that your essay is helpful in creating a new understanding, Refer to the introductory paragraph by using key words, or parallel concepts and images that you also used in the introduction, Include a brief summary of the paper’s main points, but don’t simply repeat things that were in the paper, Show your reader how the points you made and the support and examples you used fit together, Include a provocative insight or quotation from the research or reading you did for the paper, Propose a course of action, a solution to an issue, or questions for further study, A paper about the style of writer, Virginia Woolf, could point to her influence on other writers or later feminists, Beginning with an unnecessary, overused phrase, These may work in speeches, but they come across as wooden and trite in writing, Stating the thesis for the very first time, Introducing a new idea or subtopic in your conclusion, Making sentimental, emotional appeals that are out of character with the rest of the paper, Including evidence (quotations, statistics, etc.) Join the 16-Part Snackable Writing Course (it’s free! Yes, isn’t it amazing how much it helps to imagine a reader who you’re writing for? , Who’s responsible for the oversights? Thanks for sharing. The boys still listened and watched. The way to do that, as Jon Morrow so skillfully explains in this post, is to channel the emotion you want your readers to feel through yourself first. Do this and your sentences will come alive. How much time do you allocate to each email? Take a look at the following paragraph and see if you can identify which of the above techniques are being used and where. Take the advice of one of the best writers of our times: “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” — Stephen King. There are three main reasons. The benefits show a superb mix of problems you avoid—no mistaking your hand for your stylus, no calibration, no setup—and positive benefits—write from any angle, forget you’re creating on a tablet. Yes, indeed. I’m sure some of them are still hanging about. Mark Twain. Yes, it seems that unlearning is often harder than learning something new, isn’t it? Yes, you’re right – it’s not about sharing what we know, and it’s not about impressing readers because of what we know. And they sure now how to make the mundane sexy! Your phone rings. Man Crates doesn’t tell us they dislike boring gifts for men. . Yes, it’s a brilliant example. Published on January 21, 2019 by Shona McCombes. Thank you so much, Marya. Thank you for stopping by, Paulette. Ernest Hemingway. Notice how you see the word “and” out of the corner of your eye as you’re finishing the first sentence? But the steady rhythm that uniformity produces will quickly lull your readers into a comatose state…just like the hum of car wheels against the freeway lulls many a passenger to sleep. I always recommend trying out different styles and personas, after a period of time you will be able to see what your audience prefers. I appreciate it. Thank you for confirming. Writing simple content is much harder work than creating vague and difficult content. You just need to be reminded of it—to formalize some key concepts in your mind so that you can draw upon them at will. But the last reason is by far the most important. Thank you Henneke for another excellent post. The Fog Index looks quite similar to the readability stats you get in Microsoft Word. Pretty clear, isn’t it? Yep. The “so what” and “subtle nod” method work great in this context! sentence is bracketed by some much shorter ones: They felt like heroes in an instant. Yep, that’s true – shorter paragraphs are important, too. Great take away for me is that short sentences are key to entering into the conversation the reader is already having. The list goes on and on. Good to “see” you again! Say hello to Michelle on, the advice of one of the best writers of our times, “I saw some surprising new things at the electronic music convention.”, “The most exciting surprise came on the second day of the electronic music convention, when I watched a button-sized device respond to colored lights with different musical notes.”. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.” — William Strunk Jr., The Elements of Style. Your content isn’t about you and your business. It’s because they’re choosing the wrong blog topic. Perhaps you can answer a question…I have a sales page (for a concrete sealer product for driveways) to write. Want to know how I know that? The flow, the pace, the words all adds to the whole experience and imagery. There was an error submitting your subscription. Learn how to cure sentence bloat and avoid irritating your readers, Receive 16 simple tips to write more seductive content and win more business. You have a sharp way of simplifying things into useable bits and bites. The first sentence is only as popular as the rest of the book, and brevity alone will not make a first sentence great. So many good observations. Whenever I teach writing here at the college, I always us Vonnegut’s essay on writing. And I guess in business writing we should be even more focused on the reader than in fiction? That’s exactly what these questions do. Man Crates speaks strongly to their target audience. ", A conclusion is what you will leave with your reader, It demonstrates to the reader that you accomplished what you set out to do, It provides the reader with a sense of closure on the topic, A conclusion is the opposite of the introduction, Remember that the introduction begins general and ends specific, The conclusion begins specific and moves to the general. In a conclusion paragraph, you summarize what you’ve written about in your paper. You’re in Vietnam. A lot of these tips apply to having a good foundation for writing copy. They hired me to work on the website since it is very outdated. Sometimes, the struggle is trying to get the audience’s emotions without saying too much. Because each one carries a lot of responsibility. Those are the only two questions that should matter to you. John Irving. No calibration or setup. They’re not curled up on a comfy sofa with a book and a glass of Rioja. and focusing on context. That means “She stood at the bathroom mirror gazing thoughtfully at her reflection as she thought about how many years had passed since her senior prom” is a sentence…but so is “Uh-oh.”. It’s instructive. Without boring them. “That’s an incomplete sentence,” your English professor will say. You’ll start to sound more like a journalist and less like a marketer . When you’re writing a good conclusion paragraph, you need to think about the main point that you want to get across and be sure it’s included. Enjoy (chopsticks optional). I come from an academic background and when I started blogging I had to unlearn some of those old style, old school writing techniques. You might read a short email word by word. After reader that, I had to check it out for myself at some of Apple’s copy and you’re correct. Another way to ensure that your sentences pack an emotional punch is to use power words that evoke specific feelings. Secondly, look out for modifiers—words that add to or alter the meaning of another word—that seem to amplify what you’re saying but don’t actually add much. Details like these can help make the profiles less bland and more interesting. Without examples, it’s difficult (impossible?) More importantly, are search engines and subscribers receiving your content? You might find these posts useful: https://www.enchantingmarketing.com/details-marketing-copy/ https://www.enchantingmarketing.com/how-to-choose-the-right-words/.

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